The Rise and Fall of the Mail Order Giants
Long before the age of online commerce, the mail order catalog was king.
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The Rise and Fall of the Mail Order Giants
In an age before online commerce and Amazon, the catalog was king – and two Chicago mail order giants were responsible for making goods and services accessible to the masses. Chicago Stories traces the histories of Sears, Roebuck and Montgomery Ward and the rivalry between the two bold innovators who founded them and forever changed the way we shop. Audio-narrated descriptions are available.
