Streaming · Teaser

The Codes of Gender (2010)

The Codes of Gender - Teaser - Available on DVD

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 boo...